Project Make Your Mark
Comic Republic asked for a home for the next generation of African storytellers: a creator studio where anyone can draw, write, publish and get paid. We built CR You’s identity from the logo up, along with its characters and a launch campaign called Make Your Mark.
Comic Republic has spent a decade proving that African superheroes sell. They built a universe of characters from Lagos and gave away millions of digital comics along the way.
The next chapter wasn’t another hero. It was the people who make them. Across Nigeria, a wave of young artists and writers were already drawing on phones, posting panels to social media and building audiences with no publisher behind them.
CR You is Comic Republic opening its doors: a studio, a page and a paycheck for every creator, under one roof.
Our job was to turn a publisher into a platform without losing the comic-book soul. The answer was already in the logo. The CR mark is two speech bubbles leaning on each other.
In CR You, the back bubble is the Republic and the front bubble is you. Everything we made is a conversation between a creator and the world they’re building, and every part of the brand looks like it was drawn by hand.
Every reader is a guest. We greet before we sell.
Bawo ni! Pull up a chair.
We tease the blank page, not the person facing it.
The blank page is not empty.
Short sentences. No jargon about content or monetisation.
Publish your first chapter. Get paid.
Every line pushes the creator one panel further.
Every hero starts as a doodle.
CR You talks like the friend who runs the comic shop. It’s warm, a little cheeky and plainly useful, and it’s always on the creator’s side. It can turn the volume up for a campaign and down for a payout screen.
We kept the CR mark’s two-bubble shape and gave it two lives. The clean mark is precise and flat, built to sit on an app icon or a tote. The drawn mark is the same shape redrawn in marker. It wobbles, takes scribble fills and grows legs when it needs to.
The wordmark is set in a chunky, rounded display face, so it reads like a comic-cover title from across the room.
The palette comes straight off a print-shop shelf: ink on cream paper, plus a box of flat, loud primaries. There are no gradients and no glossy chrome. Colour shows up in big, confident blocks and scribbled fills.
Holographic foil is kept for one thing: the rare sticker. It feels special because it’s scarce.
#111111#FBFAF6#FFD400#FF2A1A#1E5BFF#FF8FC0rare onlyType in CR You is a mix, the way a comic page is. A chunky title face for the wordmark and a marker hand for headlines. A condensed poster face for shouting, and a friendly handwriting face for the buddies’ voices. A tiny typewriter mono for the print-shop details. Running text is a plain, light grotesk, so the product stays calm.
We built a handful of techniques that make any CR You surface feel like a creator touched it:
- Scribble Fill: zig-zag marker hatching takes the place of gradients and shading.
- The Wobble: a slight hand-drawn tremor on every edge, so nothing feels machined.
- Print Meta: tiny typewriter details in the corners: times, dates, numbers and places.
- Bursts & Bubbles: comic grammar used as UI. Bursts mark wins and bubbles carry voice.
The mark grows legs. Each buddy is the drawn mark with a face, a fill and an attitude, and every campaign can bring in a new one. They greet creators at sign-in, celebrate payouts and nag, gently, about deadlines.
Click one to say hi.
The launch campaign hands the pen to the audience. Eight posters are drawn the way a teenager draws in the back of a maths exercise book: naive, loud and completely sure of themselves. Each one puts the mark in a new costume and pushes one idea: your scribble is the start of something.
Click a poster to see it full size.
Inside the studio, the volume drops but the hand stays. Sign-in has a buddy on duty, who politely covers its eyes while you type your password. The app splash borrows the expanding rings from the launch film. Every creator gets a page with their own avatar drawn inside the front bubble.
Adaeze Okafor
Writing “Eko Nights”, a supernatural detective series set on Third Mainland Bridge.
A new way to discover Building an infinite feed from static panels
A discover engine slices every episode into swipeable moments, built entirely from panels creators have already drawn. Tap through a scene, swipe to the next story and read on from the exact panel that hooked you.
An optional Enhanced layer adds sound, motion and captions on top of the untouched art.
1 · One episode




2 · Four moments, ready to swipe




Panel art from the Comic Republic catalogue.
Fans back creators by gifting die-cut stickers, and every sheet hides one holographic rare. The launch tote is free to every creator who publishes a first chapter.
CR You
StudioStudio Neurone
DevOlaniyi Enigbokan
Design & Direction[Name]
Identity, Characters, Campaign[Team]
Comic Republic
Founder[Name]
Creative Lead[Name]
Community[Name]